It’s about the result AND the process

Nikon F4, Tokina 28-70, 2 sec @ f8 TRI-X 400 pushed two stops (1600 iso)

In my last post I confessed how much I like to shoot film. One of the reasons I like to shoot it so much is that I can stay engaged with what/who I am photographing. That little screen on the back of digital cameras distracts me so much that I stop interacting with my subjects. I stop thinking of what the next shot could be. I love to work in a stream of thought that is a constant flow from shot to shot. I just can’t get that mojo going when I am looking at the back of a camera after every shot. Sure I can put tape over the screen but I’m not the only one who wants to look at that screen.  My clients and models always want to see that last shot. So, there goes that magic feeling and the creative stream.

I was reading the March issue of PDN and there is an article in it called “Art and Commerce”, by Coner Risch. Turns out Joanna Ewing, the Art Director in charge of Urban Outfitters catalog department, thinks shooting digital takes the creative flow out of the process too. She requires all photographers to shoot film. Her reason for this, is that, she feels the process of shooting film is more fluid. She says the digital shoot had a “stilting” effect. Mostly because of the instant feedback that makes everyone want to look at that last shot, even the model.  I read that and said to myself “that’s it, that’s why I enjoy the film shoot so much more.”

The article goes on to discuss how film isn’t really any more expensive because there are added costs do a digital shoot that a film shoot doesn’t have. It really is about the same cost when you boil it all down. Joanna also talked about using mood boards and how she tries to get the “look” down before proceeding. It’s a really good article. If you subscribe you can check it out online at pdnonline.com or just go buy the issue. It’s worth it.